Have you heard of URL shortener? No? Do you know what it is? It seems you don’t. Never mind. There is no end to learning. URL shortening is the process of World Wide Web that cuts down the uniform resource locator (URL). To achieve this, a redirect is used that links the web page that has a long URL. Most often the domain name is made shorter than the original version.
Essential benefits of URL shortening
vAbility to track the performance
Analytical data is what is provided by most URL shorteners. The comprehensive data is provided in the form of geographical location, live click data, the webpage, and many more. This type of information helps companies develop better products. As a result, webmasters get to know what their target audience wants and produces content likewise.
vUse less of your precious characters
While working with Twitter, it becomes somewhat next to impossible to save characters. To get your messaged fitted within 140 characters is like standing on cloud nine. But trying fitting your message within 75 characters. Also, take a note of the fact that each tweet should not be more than 110 characters.
vPromotes sharing
Shorten links make sharing much easier than longer ones. This promotes more number of sharing as well.
vPeople are used to them
In general, you don’t want to follow the same road where most people tread. But when it comes to URL shortener, joining the crowd makes absolute sense. Shortened URLs have become so common these days that most of you don’t even look at the terms and conditions but follow blindly. In order to increase the efficiency of your business, it is one of the simplest changes that you can make easily.
vHigher clicks through rate
You are likely to see shorter links on social media and click on it. This way, your per click charge will increase too.